20:53:35
, Sofia
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Heineken: The Signal
2018
Crafting Technology
Champions League matches
are epic spectacles, best enjoyed
with friends. Yet 72% of men in Bulgaria
still watch them at home, alone.
Heineken stepped in
to rescue match night.
A giant LED Champions League logo
was hoisted skyward, guiding fans
to remember it’s never too late
to head out and enjoy the game.
Media outlets picked it up first, unsure
who was behind it. Social media then revealed
Heineken’s rooftop screenings, rallying fans
to gather under the illuminated logo.
Over 400 fans followed the signal,
saving match night for themselves
and their friends. The Signal appeared
live on national TV, reaching 500,000 viewers
before the UCL Final and semi-final.
Agency: NEXT-DC
Creative Direction: Alexander Antonov
Strategy: Alexander Antonov,
Hristo Petkov, Konstantin Atanasov
Copywriting: Momchil Zahariev
Production: Hristo Petkov
Design Lead: Alexander Antonov
Design: Konstantin Atanasov, Julian Kuntorov
Photography: White Place Studio
20:53:35
, Sofia
Up Next
Up Next
Heineken: The Signal
2018
Crafting Technology
Champions League matches
are epic spectacles, best enjoyed
with friends. Yet 72% of men in Bulgaria
still watch them at home, alone.
Heineken stepped in
to rescue match night.
A giant LED Champions League logo
was hoisted skyward, guiding fans
to remember it’s never too late
to head out and enjoy the game.
Media outlets picked it up first, unsure
who was behind it. Social media then revealed
Heineken’s rooftop screenings, rallying fans
to gather under the illuminated logo.
Over 400 fans followed the signal,
saving match night for themselves
and their friends. The Signal appeared
live on national TV, reaching 500,000 viewers
before the UCL Final and semi-final.
Agency: NEXT-DC
Creative Direction: Alexander Antonov
Strategy: Alexander Antonov,
Hristo Petkov, Konstantin Atanasov
Copywriting: Momchil Zahariev
Production: Hristo Petkov
Design Lead: Alexander Antonov
Design: Konstantin Atanasov, Julian Kuntorov
Photography: White Place Studio
20:53:35
, Sofia
Up Next
Up Next
Scroll Down
Up Next
Heineken: The Signal
2018
Crafting Technology
Champions League matches
are epic spectacles, best enjoyed
with friends. Yet 72% of men in Bulgaria
still watch them at home, alone.
Heineken stepped in
to rescue match night.
A giant LED Champions League logo
was hoisted skyward, guiding fans
to remember it’s never too late
to head out and enjoy the game.
Media outlets picked it up first, unsure
who was behind it. Social media then revealed
Heineken’s rooftop screenings, rallying fans
to gather under the illuminated logo.
Over 400 fans followed the signal,
saving match night for themselves
and their friends. The Signal appeared
live on national TV, reaching 500,000 viewers
before the UCL Final and semi-final.
Agency: NEXT-DC
Creative Direction: Alexander Antonov
Strategy: Alexander Antonov,
Hristo Petkov, Konstantin Atanasov
Copywriting: Momchil Zahariev
Production: Hristo Petkov
Design Lead: Alexander Antonov
Design: Konstantin Atanasov, Julian Kuntorov
Photography: White Place Studio