20:53:35
, Sofia
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KFC 'Something'
2017
Digital, Art Direction
KFC challenged our team
to adapt Romania’s “Ceva”
campaign for Bulgarian audiences.
In Romania, “Ceva” signifies
trendy slang with unique
local insight. In Bulgaria,
it simply means “something,”
ambiguous yet rich with
potential interpretations.
We discovered that “something”
could be mystery, excitement,
or even boredom.
At KFC, it turned into
“something special” for 2.45 BGN.
Our interactive social assets
featured swipe-to-reveal burgers and
playful Instagram taps, boosting
fan engagement and curiosity.
The outcome was impressive:
30% higher user engagement
and 80% more saved
posts on Instagram.
Placing a burger on a
pedestal became “something”
everyone wanted to talk about.
20:53:35
, Sofia
Up Next
Up Next
KFC 'Something'
2017
Digital, Art Direction
KFC challenged our team
to adapt Romania’s “Ceva”
campaign for Bulgarian audiences.
In Romania, “Ceva” signifies
trendy slang with unique
local insight. In Bulgaria,
it simply means “something,”
ambiguous yet rich with
potential interpretations.
We discovered that “something”
could be mystery, excitement,
or even boredom.
At KFC, it turned into
“something special” for 2.45 BGN.
Our interactive social assets
featured swipe-to-reveal burgers and
playful Instagram taps, boosting
fan engagement and curiosity.
The outcome was impressive:
30% higher user engagement
and 80% more saved
posts on Instagram.
Placing a burger on a
pedestal became “something”
everyone wanted to talk about.
20:53:35
, Sofia
Up Next
Up Next
Scroll Down
Up Next
KFC 'Something'
2017
Digital, Art Direction
KFC challenged our team
to adapt Romania’s “Ceva”
campaign for Bulgarian audiences.
In Romania, “Ceva” signifies
trendy slang with unique
local insight. In Bulgaria,
it simply means “something,”
ambiguous yet rich with
potential interpretations.
We discovered that “something”
could be mystery, excitement,
or even boredom.
At KFC, it turned into
“something special” for 2.45 BGN.
Our interactive social assets
featured swipe-to-reveal burgers and
playful Instagram taps, boosting
fan engagement and curiosity.
The outcome was impressive:
30% higher user engagement
and 80% more saved
posts on Instagram.
Placing a burger on a
pedestal became “something”
everyone wanted to talk about.