20:53:35
, Sofia
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Home of Wool
2019
Brand Identity
Crafting custom, organic bedding,
mattresses, décor, and kids’ items,
each meticulously made from
wool, linen, silk, and organic cotton.
I led the rebrand,
emphasizing natural luxury
and warmth through unified
colors, typography, and imagery —
resulting in a cohesive identity.
I refined the tone and voice,
optimized the website’s structure,
and expanded product offerings,
to connect more effectively
with our target audience.
I also managed social media,
creating engaging content
and nurturing a vibrant
online community. Storytelling
and consistent product highlights
amplified brand awareness.
Lastly, I developed
a product photography guide,
ensuring every image reflects
Home of Wool’s commitment
to nature and uncompromising quality.
20:53:35
, Sofia
Up Next
Up Next
Home of Wool
2019
Brand Identity
Crafting custom, organic bedding,
mattresses, décor, and kids’ items,
each meticulously made from
wool, linen, silk, and organic cotton.
I led the rebrand,
emphasizing natural luxury
and warmth through unified
colors, typography, and imagery —
resulting in a cohesive identity.
I refined the tone and voice,
optimized the website’s structure,
and expanded product offerings,
to connect more effectively
with our target audience.
I also managed social media,
creating engaging content
and nurturing a vibrant
online community. Storytelling
and consistent product highlights
amplified brand awareness.
Lastly, I developed
a product photography guide,
ensuring every image reflects
Home of Wool’s commitment
to nature and uncompromising quality.
20:53:35
, Sofia
Up Next
Up Next
Scroll Down
Up Next
Home of Wool
2019
Brand Identity
Crafting custom, organic bedding,
mattresses, décor, and kids’ items,
each meticulously made from
wool, linen, silk, and organic cotton.
I led the rebrand,
emphasizing natural luxury
and warmth through unified
colors, typography, and imagery —
resulting in a cohesive identity.
I refined the tone and voice,
optimized the website’s structure,
and expanded product offerings,
to connect more effectively
with our target audience.
I also managed social media,
creating engaging content
and nurturing a vibrant
online community. Storytelling
and consistent product highlights
amplified brand awareness.
Lastly, I developed
a product photography guide,
ensuring every image reflects
Home of Wool’s commitment
to nature and uncompromising quality.